Let your Product do the Selling
Gathering your product insights through UX Audit
This process allows your company to identify usability issues and their solutions. Its goal is to locate areas in the user's journey that cause unnecessary friction.
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How UX Audit helps your business grow
Improving Conversion
UX audit helps to identify and address usability issues, leading to an improved user experience and ultimately increasing conversion rates on a website or app
Increasing Revenue
Improving areas that are preventing users from completing transactions and engaging with the product eventually increase user engagement, drive sales and leading to increased revenue
Reducing Costs
It’s assists in recognizing and resolving problems related to the ease of use your product early on which reduce the cost of development and maintenance by preventing the need for expensive redesigns and updates later on
Enhancing Reputation
The overall user experience of a website or app enhance to greater customer satisfaction, loyalty, positive feedback and word-of-mouth and creating a positive perception of the product and the company behind it
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Process of our UX Audit

We have developed a UX audit process with the primary goal of enhancing our understanding of your needs and desires in order to create tailored solutions. Through a careful and calculated approach, we have successfully resolved the majority of design issues that typically arise due to insufficient research.
Stakeholders Interviews
Commencing an audit involves initiating a meeting with executives and management, which serves as the initial stage. This way, researchers can learn about the problems that the company is dealing with and the solutions it's after
Competitive Analysis
We conduct thorough research of your competitors that are most relevant to your business, evaluate their top products, services, and strategies to understand their position in the current market and how they cater to their customers
Deep Users Research
At this point of our UX design process, we want to connect with users to understand their decision-making process. What drives them to continue using your product - or stop using it? Is there a pattern in user behavior that is worth looking into?
User Experience Research
This step is used to identify any usability issues, it tests how user-friendly the interface is. The criteria include user control and freedom, consistency and standards, error prevention, flexibility and efficiency of use, help users recognize, diagnose, and recover from errors.
Ideation & Backlog list
We generate ideas and make assumptions to improve or create your product, than we create a backlog list which is a comprehensive list of upcoming tasks, identified bugs, discrepancies, and features that our team must complete to ensure the successful delivery of vour product.
After all the previous steps and compiling a complete backlog list, we are ready to advise you on the next steps necessary for the successful implementation of all the generated ideas and offer options for their implementation with our team of talentedUI/UX designers and developers.
UX Audit Deliverables
We provide essential outputs including user flow, information architecture, roadmap, backlog list, and design recommendations so that with this data we can move on to UI design phase

Why your product might need UX audit?

A product's UX audit involves a range of activities related to user experience that are both systematic and non-linear. These activities provide a strong foundation for designing and developing your product. By incorporating this exploratory process, the design company you have hired aims to mitigate the risks of developing an unsuitable product.This preliminary step allows our product designers to minimize uncertainty before proceeding to subsequent stages, and ensures that all future decisions are based on well-researched information. In essence, a UX audit is a specific phase at the beginning of your project's development where we concentrate on research to create and transform concepts into optimal solutions for you.

What advantages does the process of UX audit offer?

Irrespective of whether our goal is to enhance an existing product or develop a completely new solution, the benefits of the process are clear and undeniable. The main advantages of this approach include:

• Bridging the gap between a vague concept and its practical value to users, which helps to avoid potential design flaws.
• Encouraging a shared understanding among all team members about the project's objectives, which ensures that everyone is on the same page.
• Avoiding budget overruns by meticulously planning the project budget and validating concepts before committing to them.
• Enhancing risk management by identifying and addressing potential problems and risks before initiating the design phase.
• Setting more realistic project timelines and boundaries due to the team having a better grasp of the project's scope of work.

How are the stakeholder interviews conducted?

Initially, we arrange a second meeting with stakeholders after the introductory call to present our UX audit presentation. Once the meeting is concluded, our team proceeds with the follow-up process, which entails sending a customized questionnaire to align with their specific project requirements and needs.

This questionnaire comprises numerous pertinent inquiries about the project, the client's business, known direct and indirect competitors, and the target audience. The primary aim is to enhance our comprehension of the future product. We provide the questionnaire, presentation, and NDA simultaneously and review the responses during the workshop, which typically lasts at least an hour.

Who usually participate in the UX audit process?

The UX audit is a collaborative effort that involves the participation of almost all team members, as well as product owners and stakeholders from the client's company. There is no strict classification of roles within this process, which implies that UX research is not exclusively carried out by UX designers. We all work together towards a common goal. On our team, there are individuals responsible for:

• Planning and executing user research, interviews, and both qualitative and quantitative studies - such as user researchers, UX designers, and others.
• Engaging in discussions with decision-makers from the client's side and ensuring we comprehend the project requirements - including heads of support, sales representatives, project managers, and marketing managers.
• Managing the team and facilitating workshops - such as product managers, project managers, delivery managers, and service designers.

What result do we hope to achieve from the UX audit?

The ultimate goal of the UX audit is to have a validated set of ideas and a comprehensive comprehension of the challenges that require attention and the duties that need to be fulfilled, all supported by research. This implies that the team must provide and possess:

• Comprehensive user personas that reflect precise data, which will enable them to develop user-centric designs in the future.
• An exhaustive service blueprint (information architecture) and a backlog that includes all of the product's tasks, updates, new features, and bugs.
• Comprehensive user journey and flow charts.• Low-fidelity UX wireframes that serve as a simplified visual representation of the upcoming product.

What methods do your UX designers use during the UX audit?

Our designers generate ideas by continuously researching and brainstorming. We use insights from group meetings, user studies, and contextual inquiries to create user-oriented concepts. We prioritize information over inspiration and actively seek new ideas through research and innovation to produce a well-thought-out product.

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